Great Career Opportunities with Intermedia Outdoors
Television - Director of Marketing
Department: Television
Posted: Jun 24, 2009 11:36 AM
Position: Director of Marketing
Location: New York, NY
Reports to: Senior Vice President of Affiliate Relations and Chief Marketing Officer
Position Summary
The Sportsman Channel, a national television channel providing hunting, shooting and fishing programming, is seeking a Director of Marketing. This highly creative individual will lead a marketing team’s consumer awareness efforts and affiliate marketing.
Duties and Responsibilities
- Build and execute marketing vehicles to create demand for TSC.
- Negotiate and map out the media planning process for consumer tune-in and branding, and trade promotion (ad trade and other vertical trade).
- Strategize and develop internal and external communication materials.
- Manage consumer off-channel marketing / advertising material production and budgeting for on-air and off-air campaigns.
- Execute effective subscriber acquisition campaigns in support of our affiliate partners.
- Oversee creation and execution of national promotions and trade shows.
- Manage external vendors in executing marketing plans.
- Assist in overseeing Marketing Department's Finances: Budget Planning, Tracking and Forecasting.
- Provide leadership and development of Marketing Team.
- Ensure a uniform, consistent product and corporate image though the media.
- Manage content for website and e-commerce opportunities.
- Performs all other duties that may be required by the employer.
Qualifications
- Creativity is a must.
- Strong analytical skills.
- Demonstrated track record of excellent leadership skills with ability to
- anage, motivate & inspire a team.
- Excellent written and verbal communication skills including the ability to interact effectively with a diverse range of individuals.
- Strong organizational and project management skills.
- Proficiency with Microsoft Office applications including Word, Excel, Outlook and PowerPoint.
- Knowledge of database management software such as ACT! and Medea is a plus.
- Ability to travel to national and regional trade shows and sales meetings.
- Demonstrated ability to multi-task and work effectively performing a variety of deadline-driven projects.
- Flexibility to work evenings and weekends as occasionally required.
- Enthusiasm for the hunting, shooting and /or fishing lifestyle is a plus but not required.
Education / Experience
- Bachelor’s Degree in Marketing, Communications or related field. MBA a plus.
- A minimum of 5 years experience and a demonstrated track record of accomplishments in the area of television and / or digital media.
The Sportsman Channel offers competitive salaries in addition to the following benefits available to all full-time employees:
- Health and Life/AD&D Insurance
- Voluntary Group Term Life/AD&D Insurance
- 401(k) Plan with company match
- Paid Vacation and Sick Time
- Optional Vision and Dental Insurance
- Flexible Spending Account
- Voluntary Long-Term Disability
- Paid Holidays
- Business Casual Environment
- Direct Deposit
How to Apply: Qualified candidates should forward cover letter, resume and salary requirements in confidence via mail, email or fax. Please indicate the title of the position for which you are applying. Due to the volume of resumes we receive, we regret that we can only contact the most qualified candidates. We appreciate your consideration.
We conduct background checks on all final candidates being considered for employment.
The Sportsman Channel, Inc.
ATTN: Human Resources
2855 South James Drive, Suite 101
New Berlin, Wisconsin 53151
Fax: (262) 432-9138
Email: hr@thesportsmanchannel.com